​Ukrainian company won MTV award for its video for Coldplay

The Ukrainian company Gloria FX from Dnipro won MTV award for Best Visual Effects used in the music video "Up & Up" filmed for the British rock band Coldplay. Among the nominees, there were Adele’s video "Send My Love (To Your New Lover)", ZAYN’s "Pillowtalk", FKA Twigs’ "M3LL155X" and The Weekend’s "Can not Feel My Face".

It’s worth noting that this is the eighth award for Gloria FX. Earlier, the visual effects company’s works won in categories at various international competitions: CG Event 2011 (the victory in the nomination "CG Event Reel 2011"), BET ("Video Of The Year"), Music Video Production Association ("Best Hip Hop Video in 2013"), as well as MTV and the MTV Video Music Awards ("Artist to watch", "Best Male Video and Best Dance Video" and now twice for "Best Visual effects").

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