British grindcore/death metal band Napalm Death presented an animated video for the track "Smash A Single Digit", which appeared on the full-length album
"Apex Predator — Easy Meat".
Directed and produced by Michael Panduro, who previously worked with Cephalic Carnage, Saint Vitus and Job for a Cowboy. The video clip was created from 1093 unique drawings, which were hand-drawn in ink on paper by artist Lisbet Fredslund. Actually 225 images are of the face of Napalm Death's vocalist Mark 'Barney' Greenway.
"Couldn't be happier with the 'Smash A Single Digit' video clip. It shows nothing of dignity or life's fundamental pleasures — only a snapshot of those unfortunate enough to only be deemed as numbers for production quotas in this world. When a 'digit' has therefore been expended, it is rubbed out (or consumed leaving no trace, as in the case of this video). In my opinion, Michael Panduro and the team produced a real work of art and I think the general style holds some really nice future artistic possibilities for NAPALM DEATH," — Mark 'Barney' Greenway